The company has been particularly targeting Apple in a campaign to bring the standard to the iPhone to allow for interoperability between the two phone platforms, but that's looking increasingly unlikely.Īpple CEO Tim Cook recently said at Vox Media's Code Conference that he doesn't 'hear our users asking that we put a lot of energy on that at this point,' and if you want seamless messaging with your family, you should 'buy your mom an iPhone.'
Google's been developing its Messages app on Android to better compete against Apple's iMessage for years, and at the same time has been advocating for the RCS texting standard that powers this app to replace SMS and MMS across the phone industry.
